Chocolate as a social lubricant.

Posted by in professional practice

Here’s a situation we’ve all been in. It’s a busy conference, you’re not a speaker and you really need to speak to one of the “stars”. The trouble is, lots of other delegates have the same idea and it seems impossible to break into the circle around your “target”. But there’s a way – one I’ve used with success: hand round the chocolate. I started off at Lindau in Germany a few years ago armed with a big packet of chocolate digestives which, if you offer them when people have a cup of tea or coffee in hand, helps to shift some attention to you and gives you the chance to say what you need to say. Latterly, we’ve used Charlotte’s award-winning dark chocolate bonbon as a way of introducing ourselves. If you can find a device of your own that people remember (and enjoy), you’re in business. Giving is good.