Why you probably don’t need a new camera.

Posted by in professional practice

If you’ve bought a digital SLR within the last 4 years (post Nikon D3/D700/Canon EOS 5D MkIII) the chances are you have a tool that will do everything you need it to do, however tempting the new offerings.  If you’re not getting jobs in the first place, is it really because you don’t own the most up to date camera body?  If you did, how would that translate into more sales? Have clients demanded higher pixel count images from you, or files with a tad more dynamic range? I’ve certainly never had a client ask which model of camera I use. A lot of the stories we tell ourselves about why we need the newest body are more about vanity than commercial imperative. I know; I’ve been guilty. In terms of return on investment, camera bodies are quite poor because of themselves they do little to distinguish your work from your competitors’. You’ll probably see more benefit from spending the money on a nice set of lights and training in how to use them or travelling to meet potential clients. Once you’ve money burning a hole in your pocket and it’s a choice between Nikon or the tax man benefitting, then and only then is it time for a new body. That’s when you can tell yourself your old gear has been eclipsed…